Introducing My Associates

Alison Thorogood

Zoe Irvine

Independent Coach, Coaching Supervisor and Learning and Development Specialist


Through her practice and expertise in leadership and staff development, Zoe delivers executive and leadership coaching, while designing and facilitating high-impact development programmes that align organisational goals with individual growth potential.

Zoe’s approach integrates various psychometric tools, including the Strength Deployment Inventory and Blanchard’s Situational Leadership, to enhance team dynamics and personal effectiveness. Her extensive portfolio spans leadership and management development, wellbeing, communication excellence, and change management, all designed with flexibility for face-to-face, online, or blended delivery.

Holding an ILM Level 5 qualification in Coaching and Mentoring in Management and a Primary Certificate in Coaching Supervisor, Zoe maintains the highest professional standards, adhering to the EMCC Global Code of Ethics. She is a member of the Chartered Institute for Professional Development (CIPD) and is particularly passionate about developing high-performing teams and supporting clients through career transitions and work-life balance challenges.

Zoe’s commitment to inclusivity ensures her coaching and development programmes remain accessible and effective for diverse clients, from emerging leaders to senior professionals, consistently delivering measurable workplace impact.

Edward Grey

Leadership & Management Consultant, AC Coach, Management Trainer & Psychotherapist


Ed has clocked up almost 25 years as a people developer and behaviour change expert. He has worked with businesses as diverse as large pharma, manufacturing, start-ups, UK government departments and MOD, finance, recruitment, education, tech, charities and logistics.

Improving the performance of organisations, teams and individuals is Ed’s passion. As such, Ed has accrued significant skills over the years, specialising in technologies that help change behaviours and strengthen relationships. Ed qualified as a coach and as a psychotherapist because changing unhelpful behaviours often needs a deep understanding of how minds and relationships work. Ed now brings this unique blend of skills to benefit businesses of all types and sizes.

Ed is scrupulously professional, adhering to EMCC, ANLP and AC Codes of Ethics and regularly attending supervision to continuously hone his practice. He’s a Master Practitioner and Trainer of NLP, a Certified mBIT Coach and a Senior Practitioner with the GHR. Ed also holds a Diploma in Performance Coaching.

Alison Thorogood
ICF Credentials and Standards Associate Certified Coach
Chartered Institute of Personnel and Development
Hoteliers charter supporter
animas qualified coach
holistic lifestyle and nutrition coach

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